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ALDI To Open on Georgia Avenue Near Downtown Silver Spring ALDI To Open on Georgia Avenue Near Downtown Silver Spring Grocery store will take over former กระเป๋าเป้ ผู้หญิง พร้อมส่ง ราคาถูก Staples space in Seminary Place Shopping Center Staples formerly occupied the space that will become an ALDI grocery store The discount grocery store ALDI is planning to open a location near downtown Silver Spring by the end of this year. The store will open at 9440 Georgia Ave. The space formerly housed a Staples, which closed earlier this month . Jeff Baehr, vice president for the Frederick division of ALDI, confirmed the opening and said the store will be laid out in a new customer-friendly redesign, with more space for products and built with environmentally friendly materials. “We can’t wait to bring the new look of ALDI to shoppers who know and love us, plus new fans, as we prepare to open the store on Georgia Ave.,” he wrote in an email. The Germany-based grocery chain has thousands of locations nationally and hundreds in the United States. To cut prices, ALDI stores often have a simple setup with products stored in the boxes they came in. The chain carries a smaller selection of brands than other grocery stores, and many of its items are its own brand. The Silver Spring store will open less than a block from another grocer—the family-owned independent grocery store Snider’s Super Foods, which has operated there since 1946.
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The biggest hallmark of a direct-to-consumer brand is right there in the title: Merchandise is sold straight to shoppers via an e-commerce setup, rather than through wholesale accounts at department stores or boutiques. Most brands don’t have permanent stores, though some — like Warby Parker, the brand that put this category on the map — do. Because of that, these brands are able to keep costs down, and offer product at a more affordable price point. “Traditional retail brands and wholesale partners have created a vicious cycle of ‘mark-up to mark-down,’ which sends a confusing message to customers, and results in an inflated or false sense of value of its products,” says Mark Lynn, one of the co-founders of the direct-to-consumer brand DSTLD . Usually, these types of brands offer a small selection of products, often in just one or two categories. The messaging is almost always focused on owning less and shopping smarter, and they invest heavily in sleek websites and aspirational-but-attainable product photography. Good social media is a must. “The direct model allows for brands to share their story in a more competent, meaningful way, and to provide customers with greater value. Ultimately, we think it strengthens the connection between the customer and the brand,” says Lynn. The list of DTC brands has grown significantly since it became a thing, with a huge spike this year (you’ve likely heard at least two companies refer to themselves as the Warby Parker of X or the Everlane of Y over the past few months).
For the original version including any supplementary images or video, visit https://www.racked.com/2016/12/6/13849258/direct-to-consumer-brands